On the other hand, 25% kept them as obnoxious. Forty percent of potential users saw the smart jewelry as fun, cool, fantastic, and an inevitable future. According to study, the smart jewelry seems to have business potential, but as often with radical products and new markets, it will take time. Six different jewelry prototypes were manufactured–three pieces for both product groups, after which they were tested by potential and nonpotential users. The smart jewelry can be divided into two main product groups: the esthetic light jewelry and the functional jewelry. The study was conducted as an action research, in which researchers acted as main innovators of smart jewelry. When jewelry has tens of thousands of years of history, it is interesting to find out what people think of jewelry that contains technology. It does not store any personal data.The purpose of this article is to examine business potential of digital smart jewelry. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
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